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Giving a Kind Word, More Often | Moment's Notice


Last updated 7/6/2021 at 1:05pm

“Kind words are worth much but cost little.” – George Herbert

Studies show that nearly 90% of consumers seek out and are influenced by online reviews of businesses—as the old saying goes, words matter. Studies also show that customers who have a negative experience are ten times more likely to post a bad review than a happy customer. With that data applied to the typical 5-star online rating system, it can take 40 positive reviews to make up for one bad review (i.e., to accurately reflect the actual customer experience of a business).

Similarly, psychologists have found that our...

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