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By Paul Archipley

Advertising expert Jim Pompeo joins Beacon team


Last updated 10/18/2019 at 5:35pm

Jim Pompeo is the latest addition to the Beacon team.

Over the last five years, Coca-Cola has spent an average of $3.8 billion a year on advertising. Coffee is the most widely consumed beverage in America, yet Starbucks spends nearly $400 million annually on marketing.

Why would two of the most widely recognized brands in the world need to advertise?

Jim Pompeo can tell you. Pompeo, who has joined the team at Beacon Publishing, is a top ranked, highly respected sales account executive with more than 20 years in the advertising industry under his belt, including 10 years with Fisher Broadcasting where he developed direct and advertising agency business including managing KOMO radio's largest account.

Pompeo advises business owners on how to develop winning advertising programs to help them differentiate themselves and highlight their unique selling points.

From creative copywriting to campaign development, Jim has the skills to guide clients on ways to improve their products' or services' value.

He knows how to strengthen customer loyalty, and is an expert at promotion and marketing. His accomplishments include Account Executive of the Year and repeat Account Executive of the Month. A graduate of the University of Washington, he holds a bachelor's degree in Communications with a minor in Psychology.

Beacon Publishing owner Paul Archipley said the company scored a big win when Pompeo agreed to join them.

"We're very fortunate that we landed Jim," Archipley said. "He is a longtime resident here (Mukilteo), knows south Snohomish County, and has numerous contacts in the business community through his years of service.

"As we work to strengthen our print side and, at the same time, increase our digital imprint through our new websites, Jim will be integral in helping us with our existing products as well as new ones down the road. We're lucky to have him."

And, yes, if Jim looks familiar to some readers, that's because he's the drummer and sometime vocalist of local rock band favorite The Machine.

To learn more about advertising opportunities at the Beacon, call Jim at 425-347-5634. He may even sing a song for you.


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